6 Social Media Strategies To Boost Your Remote Hiring in 2024

The digital transformation boom has opened the door to remote hiring across a vast range of industries. While the age of work-from-home (WFH) hasn’t been a hit with all organizational decision-makers, it does empower companies to tap into talent pools on a global scale. 

Emerging technologies in remote collaboration and artificial intelligence have helped the WFH revolution to build further momentum, and World Economic Forum figures suggest that by 2030, the volume of global digital jobs that can be performed remotely will rise by around 25% to 92 million. 

From the sprawling gig economy to customer service and everything in between, the number of WFH jobs that companies can utilize online is growing at a rapid pace. With more firms embracing remote work, it’s becoming increasingly clear that social media will become an essential part of modern recruitment strategies. 

While the age of remote work offers unprecedented levels of flexibility and access to global talent for businesses, it can also pose a wide array of challenges. 

Social media is a highly functional solution for building online connections with candidates around the world. In terms of communication and exposure, there’s no better medium for companies. 

With this in mind, let’s explore six key social media strategies to boost your remote hiring in 2024: 

1. Utilize Separate Accounts for Recruiting

Whether your HR efforts via social media are conducted from your company’s official account or your own personal profile, it can be far more useful to set up a purpose-built page that’s dedicated to your organization’s recruitment. 

Whether you’re conducting your recruitment efforts on LinkedIn, YouTube, X, Instagram, or even TikTok, moving away from using your personal accounts that could be filled with irrelevant information or content that doesn’t align with your company culture can be a great starting point. 

Job seekers want to know what it’s like to work at your company, and creating separate public accounts that conform to your recruiting efforts empowers you to generate a vibrant profile that’s focused solely on your organization, working culture, the benefits experienced b employees, and other essential information that supports their job search.

2. Use Content to Demonstrate Value

As a social media account that’s focused on driving your remote recruitment efforts, you’re faced with the challenge of driving engagement while adding value to your business. 

The first step here is to identify your target audience and learn what their expectations are likely to be when they visit your social media profile. 

Platforms like Ahrefs and its Keywords Explorer can help to anticipate frequently asked questions that are relevant to your industry niche in order to create content that can feature appropriate SEO to appeal directly to your target audience. 

By creating content that anticipates the questions that your target audience is asking, you can seek to create content that answers their queries and builds value for your company. 

One way to optimize this is by celebrating your company culture and what you can bring to the table for remote job prospects. Sharing posts that capture the personality of your company by inviting employees to share their remote spaces, pets, and routines can help showcase the people behind the computers and build a more personable approach to operations. 

It’s also important to showcase the benefits of working at your company and the smooth WFH transition that you’ve accomplished. 

3. Utilize Video Content

Once you’ve identified your target audience and built a value-focused presence across your chosen social media channels, it’s time to work on building engagement. 

For this, video content is one of the most effective ways to engage your audience on social media, and the recruitment strategy is only gaining momentum as the use of TikTok and Instagram Reels bring vlogging further into mainstream usage. 

According to a recent Insivia report, viewers are capable of retaining 95% of a message watched on video as opposed to just 10% read in text. This makes video content a powerful recruitment tool for attracting global talent. 

Furthermore, video content can help to show the human side of a business and offer more engaging insights into how employees feel about their job roles and what their typical working days look like. 

Nothing is more insightful for your prospects than behind-the-scenes footage, so offering an honest look into your operations can hold great value. 

4. Take Advantage of Hashtags

Hashtagging has become an imperative tool in unlocking wider audience engagement online, and it’s important to use it to bolster your visibility. 

To utilize the power of hashtags, it’s important to research popular industry-specific hashtags that you can use to reach your target audience. For instance, #journalismjobs is a widely used hashtag to help companies and recruiters to advertise their job roles on social media platforms like X. 

If you’re recruiting for a larger organization, it’s entirely possible to create more niche or branded hashtags to build greater recognition. The use of hashtags can also help to gain more exposure for your company, and by using a branded hashtag to add your insights to trending topics, you can join an online conversation that’s guaranteed to build your visibility online. 

5. Adopt AI Tools

For recruiters seeking to utilize social media to attract remote prospects for the first time, this element of digital transformation could be a little jarring. However, there are plenty of artificial intelligence tools that are designed to make the process of online recruitment far more straightforward. 

In terms of managing multiple social media accounts, platforms like Hootsuite, Buffer, and Sprout Social can all help to automate and schedule posts, manage engagement, and encourage collaboration across teams. 

When it comes to content creation, platforms like Canva and Adobe Spark can help generate more impactful and engaging graphics, videos, and other visual content for your prospects. 

Likewise, the AI insights offered by Google Analytics, Facebook Insights, and Hootsuite Analytics can also make managing your performance more straightforward. 

6. Always Monitor Your Metrics

Just like with more traditional approaches to recruitment, it’s essential that you use metrics to measure your ROI and track the performance of your strategy. 

Where should you start when it comes to measuring your performance? Google Analytics is a great resource for measuring traffic to your landing pages or specific recruitment portals on your website as prospects click through from your social media posts. 

Likewise, social media platforms like Facebook can help you measure clicks, the number of applicants, and the impressions that your posts make, helping you ensure that you operate a sustainable, cost-effective campaign. 

Embracing Social Media as a Recruitment Tool

The world of recruitment is changing as the WFH revolution is gathering momentum. In a more globally focused talent pool, social media is emerging as an invaluable tool for discovering and engaging with talented job seekers. 

Building your online presence and creating a strategic approach to networking can help you to engage directly with your prospects and access an unprecedented level of talent for specific job roles–helping to provide your company with the best industry assets to continue filling roles with the most effective candidates and securing more long-term growth. 

About the Author

Dmytro Spilka is an experienced finance, crypto, forex, and investing writer based in London. He is also the founder of Solvid, Pridicto and Coinprompter.