How to Think Like a Marketer to Hire, Engage, and Retain Talent

As VP of Marketing at GoCo.io, Allie is responsible for setting the go-to-market strategy for GoCo's products, and generating demand through marketing programs. With over a decade of experience leading marketing for SaaS startups and scale-ups, Allie is passionate about driving growth by blending the art of creative marketing campaigns with the science of data analytics and buyer behavior. She has been awarded over a dozen American Marketing Association Crystal Awards for her marketing campaigns, and has been named one of Houston's Women Who Mean Business by the Houston Business Journal. Allie also serves as the Executive Champion on GoCo's Diversity, Equity, and Inclusion Task Force, and is a vocal advocate for People Ops, and making work a better, more equitable place for everyone.

As Director of Marketing at GoCo.io, Ashley oversees lead generating programs, facilitates partnership between the sales and marketing teams, and makes data-driven decisions to work towards optimizing conversion along all steps of the marketing funnel. She serves as a leader and mentor to the entire marketing team by providing coaching on all types of marketing programs and ensuring strong alignment across departments. Ashley has over a decade of experience running creative, experiential marketing campaigns which have won multiple awards from the American Marketing Association. She is also a champion for the people she works with and has served as the chair of GoCo’s Spirit Committee which fosters a positive company culture of recognition and employee engagement.